Starlight Glimmer, Discord, and Trixie are blatant examples of that.
But on the other hand, they've at least tried
It's a a two-way road unfortunately.
Either except it or don't and quit watching.
I for one don't want to leave the fandom because then I've been in it too long and would likely miss it and would be out of something that somewhat made my life better. Which is why I've chosen the 'I'm keeping an eye on them' route.